In today’s harsh competitive conditions, brands that make a difference in their packaging also come to the fore in online commerce. This situation not only encourages the tendency to buy, but also positively affects the prestige perception of the brand.
Packaging design, which is one of the main factors that makes the product a brand, has recently been at the top of the agenda of big brands. The effect of packaging design on purchasing tendency and creating loyalty also shows its effect in online commerce. forced it to be taken into account in its online stores.
While thousands of similar products are waiting on the shelves to be bought by consumers, the determining factor is the packaging of the product and the sense of prestige it creates with this packaging. Researches reveal the effect of packaging design in the decision-making process. .
In our world, where the internet and online commerce sites have turned into a giant market, brands that provide accurate communication with their consumers through packaging are in demand in different countries of the world as well as local. is being done.
With the changing world conditions and lifestyles, consumers’ interest is dispersed more quickly. The dissatisfaction and variability gained by constantly swiping up-down or right-left on social media platforms that we all use frequently are reflected in our shopping habits. greatly affect the realization of the acquisition.
While using online commerce allows the consumer to compare alternatives without spending energy, the probability of the product to be sold decreases considerably if the product does not have a packaging that will give a sense of prestige even if it meets their needs. language, colors and compatibility with the product make it stand out on online trade pages and shorten the sales process.
