Why are almost all the products we buy delivered to us packaged or in a bag? The most important reason for this situation is the desire to deliver the product safely to the consumer or the protection of the product, and the other reason is for advertising purposes. The use of packaging and bags with a good design speaks to the consumer through the product you sell. How much can the packaging or bags without your logo and slogan represent you? .How does a standard packaging or bag affect your company and the consumer’s brand perception?
In this article, we will look for answers to all these questions and the tricks about using the right packaging. The first contact between the consumer and the business is with the packaging. The consumer sees the packaging and your identity before the product inside. Therefore, the packaging of your products is as important as the quality. get help and think about it in detail, spend time.
Naturally, when it comes to design, it will be important to think about the budget of the packaging and to act with a budget that will affect the price of the product at a minimum level. Recently, more environmentally friendly and recyclable products have been preferred by consumers instead of plastic packaging. Because packaging and bags with mixed production processes will exceed your budget and cause additional fees on the product price.
Another issue that we need to pay attention to in the packaging design and production process is to analyze the packaging of the competitors well. Is modern or classical packaging preferred, or is environmentally friendly packaging popular? After all these issues are evaluated, you can start working on designs and packaging materials that make a difference. At this stage, you should definitely work with professionals, especially business partners who are experienced in packaging design, and get their opinions. Working with professionals will save you time.
If you need to briefly list the points that you should pay attention to when choosing your packaging, durability will undoubtedly take the first place. Durability is the first production purpose of the packaging and it will benefit you in delivering your product to the seller and the end user.
In addition to durability, the design aspects that will facilitate the use of the product will prevent the consumer from experiencing difficulties while using the product, thus causing a good experience. You have a durable packaging, but if the consumer spends minutes trying to reach the product and often cannot reach the product due to the packaging, that packaging will harm your brand more than the benefit.
Your packaging is durable, easy to use, but if there is no message on it or a slogan that describes you, it is incomplete. The colors of the packaging, the texts and images on the product distinguish you from other products and make you noticed. buys.
If all these issues are taken into consideration, your product will become integrated with the brand and become a preferred brand over time.